AESOP – skincare

Location: Maximilianspl. 10 (Odeonsplatz) for the general store and Marienplatz 11 (Altstadt) for the counter. From 11.00 to 19.00

What will you find: Aesop was founded in Melbourne in 1987 and today offers its superlative formulations in signature stores and counters around the world, and online. As the company evolves, meticulously considered design remains paramount to the creation of each space. The Ludwig Beck counter in central Munich was designed in collaboration with architects from the local firm einszu33, following previous partnerships in Stuttgart, Bern and Lausanne. Embodying measured restraint in material and palette, both the central counter and surrounding shelving units are clad in a green powder-coated metal, making an effect of  a pleasing sense of quietude and warmth. Customers can explore and select from a complete range of skin, hair and body care products, distinguished by botanical and laboratory-generated ingredients of the highest quality. On the other hand, the store is located in The Luitpoldblock, where the design experiments with balance and tension effected by striking contrasts in materiality and texture, and through tactile, delicate accents. Visitors can also explore and select from a complete range of skin, hair and body care products, distinguished by botanical and laboratory-generated ingredients of the highest quality. The store’s trained consultants are able to offer advice about those best suited to individual needs. What do we recommend? Aesop is not about anti-ageing, quick fixes, gimmicks or marketing ploys. Instead, it relies on its most successful form of marketing, through ‘word of mouth’ of some very satisfied customers. Those of us who have discovered Aesop feel like we are part of an important group, skincare evangelists, healthy balanced lifestyle advocates and people who want the good things in life: Ginger Flight Therapy (point stimulation), Spray deodorant (aluminium-free), Resurrection rinse-free hand wash (kill all bacterias), Post-Poo Drops (just a few), Lightweight hydrating hair oil (for dry or frizzy hair!), Animal (A gentle fur cleanser for the pampered animals in your family) and Mouthwash.

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