HAPPY SOCKS

Location: Pop up store from the 31 October until February 2016, in the store where Leo Frozen Yougurt used to be: Rindermarkt 2, close to Petersplatz/Marienplatz: Altstadt

What will you find: Today we announce a new pop up store openning tomorrow 31 October. This store is just for few months until February 2016 so we have to have a look before. There is nothing missing. Trendy socks, unisex (all also for our baby) and they will offer underwear. For me that usually I have to go more classic to the office, they have stylish models too, classic but with a touch of personality. They are warm and even one piece glow in the dark! The prices are up to 8 euros, but they are giving 10% discount until the 15th of November. We have asked them some questions too, in order to understand the concept of the brand. They are beginning to spread all over Europe, starting with pop-up long term stores in Munich, Vienna and Constance. Viktor Tell and Mikael Söderlindh are the two points of the company. The first one worked as a graphic designer and an illustrator for several years before finding his place in the fashion world. Inspired by colourful, playful patterns and designs, he is influenced by the daily everything and nothing when designing the Happy Socks collections. His motto: “All play, no work” accurately shows what the label is all about, turning a simple and overlooked product into a fun, creative, expressive success story. On the other hand, Mikael worked in the advertising industry for 10 years before he and long-time friend Viktor Tell started their Happy Socks adventure. After a decade of working in service, Mikael wanted to develop a product on a global market and build his own brand from A to Z; all driven by a clear strategy and business know-how. Integrating the corporate structure with a personal touch, Mikael runs Happy Socks by allowing creativity to evolve and grow without interference. Happy socks for this winter to everyone and spread happiness!

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